communications

get it out there.

Good marketing is always a dialogue and sometimes a monologue. Good marketing has a lot to do with not doing things others already do. Good marketing is repetition. Good marketing is based on sustainable analysis and experience. Good marketing makes mistakes and knows how to handle them.

 

Good marketing has a voice, a face, a personality. Good marketing really wants something. Good marketing can, depending on the situation, be poor marketing - and vice versa. Good marketing is content, form and context. Good marketing can be uncomfortable. Good marketing is entertaining.

 

Good marketing knows when it's time to shut up.