Agency for Digital Transformation and Urban Development | Founder and Co-Managing Director.

Storytelling, Content Development, Strategic Communication | Founder

For a sustainable digital transformation of the Basel region. | Co-CEO

Alliance for Systemic Transformation | Lead Link Basel

Tree Lobby Switzerland. | Founder

Guest Lecturer for Concept Development und Creative Economy. 

Advocation Mental Health. 

thewriteguy | storytelling


Since 2006, I help companies, institutions, museums and private clients to develop better missions, projects, stories, campaigns and websites strategically. 

some clients

Co-creating FUTURE CITIES.

schaefer | hansen

Co-founder and Co-CEO

In 2019 I co-founded schaefer | hansen. we develop, implement & communicate digital and analogue projects for healthier urban environments. We work with clients from the public and private sector and moderate stakeholders, processes and projects. And of course we help create narratives to make fuzzy visions of our future stay grounded and come alive.

Visit our website.



Smart Regio Basel promotes digital networking in the Basel region in order to sustainably increase the attractiveness of Basel as a place to live and do business. We are committed to sustainble value creation and to ensuring that people, city, nature and economy benefit from the digital transformation.

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Lead Link Basel Region

Meso wants to test the future of spatial design, mobility and nutrition in cities and agglomerations through smart experiments. Cities cause 70% of CO2 emissions globally. At the same time, they hold a lot of potential to effectively work towards achieving the sustainability goals.

visit website



At the Zurich University of the Arts ZHDK, I am a regular guest lecturer and co-developer of educational projects that introduce tomorrow's creatives and artists to conceptual design and entrepreneurial thinking and acting.

Visit website.




Founded in 2022, Baumlobby (tree lobby) aims to put trees at the center of urban and spatial planning processes.

We network initiatives and stakeholders and lobby decision-makers from politics, administration, research, the private sector and civil society to highlight the importance of trees and biodiversity in the urban context.

We develop and initiate infrastructure projects and try to support promising projects of others. We bring together relevant actors, moderate dialogue and ensure visibility and awareness through communication and information.

Visit website


Mental Health


In 2021, I was recognized as a role model by the InsideOut Leaderboard. The Leaderboard honors executives who have chosen to speak openly about their mental illness, doing their part to end the stigma and help others in their organization talk about it and seek help.

Over the past 30 years, I have experienced firsthand what it is like to live with mental illness. The journey from mental wreck to entrepreneur has been long and painstaking. I aim to be able to pass on my experiences in order to help others who are struggling their way out of the quagmire.

As a keynote speaker and consultant, I help create healthier workplaces and corporate culture.



My dear old blog. Redesigned dozens of times over the last 20 years. It doesn't get my attention anymore the way it used to be. But there's still some stuff on it you might find interesting and / or amusing. So feel free to check it out. 

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It took me a while to figure out the difference between "creating worlds with words" and "lying“. But eventually I got it - and my journey from journalism to theater to strategic communication began.

I started as a freelance journalist. Then, after studying playwriting at the Berlin University of the Arts, I founded a production company with which I wrote 20 plays that we staged in Germany, Austria, Switzerland and Belgium.

Freelance theater work always means a lack of money. Side jobs were needed. What started with writing content for websites evolved over the years into strategic communication, content development and conception.

In 2013, I moved from Berlin to Basel, got married, became a family man and founded a second company active in urban development and digital transformation.

The red thread of my career are narratives. Stories about existing projects, alliances, cities, regions and companies. Stories about future developments that help founders:in, innovators:in and decision makers:in to set goals and frame missions.

If you need help shaping ideas, developing concepts, realizing projects and communicating strategically, get in touch.