avoiding dull content since 1981.
concepts, values, campaigns, strategies—without a strong story nobody cares.
Bad storytelling is a waste — too much work, too expensive, often boring, and at worst: damaging. Let’s do better. In 20 years, I’ve learned to ask the right questions and push for strategic clarity. That’s how we create narratives and content that captivates, inspires, and conveys the right message in the right tone.
I’m Christian, ex-author and theatre maker and a communication consultant since 2006. Although I can still write texts, produce videos, build websites and plan posts, I now focus more on the conceptual and strategic aspects of good communication and help others tell good stories effectively.
who I am
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services I offer
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work I did
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